Scaling ad production with Grip’s rule-based AI control
Grip, the end-to-end content automation platform simplifies content creation by combining CGI, digital twins, rule-based generative AI, compositing, and advanced post-production to make it easy for anyone to produce high-quality content at scale
Powered by NVIDIA accelerated computing and AI technologies, Grip enables brands to generate endless content variations and scale content production for a worldwide audience.
Here’s a look at how Beiersdorf are exploring the possibilities with Grip to get the right content in front of the right audience:
The decline of traditional production methods
As consumer attention shifts and trends evolve, brands need to react quickly to scale content production without compromising quality or brand consistency. Traditional methods, especially campaign shoots, are resource-intensive, demanding significant time and manual effort to maintain brand alignment across multiple content variations for different campaigns and regions.
AI-powered scalability
Grip’s AI-driven content automation streamlines production by eliminating manual processes through integrating high-fidelity digital twins with NVIDIA-powered 3D rendering and rule-based generative AI.
It enables scalable creation of on-brand, photorealistic visuals with configurable scene elements. Leveraging OpenUSD and the NVIDIA Omniverse platform, Grip accelerates production, enhances brand consistency, and empowers teams to deliver high-quality visuals faster and at scale.
Digital twins in OpenUSD format
Using its patented InstantRender and NVIDIA Omniverse, Grip creates high-fidelity digital twins of physical products in OpenUSD format. Powered by NVIDIA accelerated computing, these digital twins seamlessly integrate into any scene, helping brands quickly adapt and scale visuals for global markets while achieving true-to-life, photoshoot-quality imagery.
No special skills required
Grip empowers non-technical marketers to produce high-quality content effortlessly by combining existing and AI-generated assets in a user-friendly interface. There’s no need to be an AI expert—Grip manages the complexities behind the scenes to ensure all content aligns seamlessly with brand guidelines.
Rule-based AI control
Acting as a virtual art director, Grip’s rule-based engine safeguards brand standards in all outputs, guiding processes such as AI image generation, composition, graphics, and text overlays. The engine automatically ensures that each visual aligns with brand guidelines.
Grip’s AI controllers, powered by NVIDIA accelerated computing, automatically adjust composition, perspective, lighting, and depth to ensure each digital twin looks natural and is realistically positioned within the setting. Using control mechanisms such as depth guidance, segmentation, pose control, upscalers, and LoRAs, Grip pioneered the type of control now available via NVIDIA Omniverse Blueprint for precise visual generative AI.
NVIDIA Omniverse Blueprint is a reference workflow for enabling easy implementation and building of 3D, simulation, and digital twin applications.
Faster production
By leveraging Grip’s digital twins and AI controllers, brands can achieve highly personalized advertising at scale while significantly increasing content production—reducing time to market and enabling them to respond swiftly to market trends. Additionally, Grip’s rule-based auto-compositing engine maintains brand consistency across all content variations, ensuring high-quality standards without intensive manual effort.
About Grip
As INDG's software branch, Grip is an end-to-end content automation platform that generates infinite ad variations by combining CGI, rule-based generative AI, and post-production into an easy-to-use automated content generation platform that transforms master ad creatives into endless variations—empowering brands to scale content production globally without compromising on quality or brand consistency.